Thursday, July 24, 2008

Say it ain't so, Howard.

I just love this Starbucks story.

For those who haven't been following, and I admittedly haven't followed this too closely, Starbucks customers from across the land are pleading with the company, begging CEO Howard Schultz to reverse course and keep their local joint open.

A loyal reader sent along this Wall Street Journal column today. I hope you can access it. If not, you can get the gist on the attached video.



It seems as if people have bonded with their local baristas, and they're unwilling to walk even two blocks to go to the nearest outlet. Perhaps they're lazy, but maybe there is something richer here. Perhaps people love their Starbucks.

So I ask this question, Would our downtown be a richer or poorer place without our Starbucks? The knee-jerk answer is richer. Those folks owuld argue that we'd be free from one more corporate giant sucking our tax dollars out of our community. In theory, local Starbucks acolytes would migrate to Fowle's or Plum Island Roasters, and give a boost to those local businesses.

But I'd argue losing our Starbucks would be a hit for the downtown. Like it or not, that shop is THE most vibrant one downtown. Everytime I walk by the corner of State and Liberty I see someone entering or exiting the building. Bottomline, it draws.

Second, it's a clear sign of life, particularly at night when our local shops can't or won't stay open. In my opinion that's one of the highest profile spot in the downtown--perhaps second only to the Firehouse. The idea seeing a closed sign in the window at 7 p.m. on a summer night saddens me just a bit.

3 comments:

Anonymous said...

Although I don't frequent Starbucks, I do think losing it would be a hit for the town, for all of the same reasons you list.

Emo said...

Second, it's a clear sign of life, particularly at night when our local shops can't or won't stay open.

Completely agree. East Asian cities tend to be 24/7 operations. At 3 a.m., the streets are filled with grandmas cooking food for sale and people hawking fake Calvin Klein undershirts. Not coincidentally, the cities tend to be quite safe, even in the middle of the night, because there are always people around.

Our North American tendency to shut cities down by midnight (by refusing permits to the businesses that want to stay open) is wrongheaded from a public safety perspective.

PKL

P.S. There is a 24-hour Starbucks in the central business district of Jakarta, Indonesia.

Bean said...

I completely agree with you Tom.
It would definitely be a hit. Like it or not, Starbucks is good for Newburyport.

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