This should help. Riverside Cycle will give a small percentage of revenue from bike sales and repairs to a maintenance account.
Great idea coming from--or at least being promoted by--Geordie Vining. I've never met the guy but I've heard nothing but great things.
Geordie Vining, the city's senior project manager, said he suggested the idea of being a sponsor of the rail trail to Millet because he has been a strong supporter of bicycle-related improvements in the city.
"I think it's hugely important (to receive private sponsorships like this)," said Vining, who noted Riverside Cycle as the only current sponsor of the trail. "The main point is that one can find grants for capital improvement much more readily than grants for taking care of public facilities. In this case, the idea is that there is going to be this regular, dedicated, reliable revenue stream coming from our sponsoring partner."
I can't understand why other businesses downtown wouldn't want to hope on this goodwill bandwagon, particularly if the bike path brings new visitor traffic downtown.
6 comments:
I was wondering what you thought of the feedback feature on the Daily News Web site.
Needs further study.
Actually, I just noticed it this afternoon.
Looks like a good start. I'll examine and post.
Other businesses won't contribute. Economists call it the Free (Bicycle) Rider Problem.
*ba-bing*
I'll be here all week, folks. Have the fish.
Some golf courses offer discrete sponsorship opportunities at each tee. You know a graphic of the hole with distances for men and women's tees "sponsored by Acme Insurance".
Maybe the Rail Trail could have a few interpretive points indicating history, geology, or a particular view, or even park benches with discrete nice -sponsored -signage .
Great idea. I'm all for it.
I'm also in favor of slapping sponsorsihp ads on Newburyport sports uniforms.
I think Chico's Bale Bonds is still available for the baseball team
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